TETINE

Monday, 30 March 2020

Jodi Dean on Communicative Capitalism


Jody Dean, sharp, sharpest as always [for the Communist Horizon]



"We are told that democracy thrives on engagement, that it requires near universal participation by voters in bi- or quadrennial elections. In this video, Jodi Dean critiques neoliberal democratic “participation” as a moment of capture and diffusion of political sentiment.Dean suggests that while we may seek to deploy and define “democracy against capitalism” (as Ellen Meiksins Wood has said, and as Chantal Mouffe will attempt later in this series), we need to consider equally how democratic expression is coopted by its own platforms. In “communicative capitalism,” participation paradoxically serves to depoliticize the participant and to estrange them from a sense of collective possibility, burrowing deeper into an individualized politics. Dean’s lecture suggests that the terms on which we engage democracy must change, considering capital’s increasing commodification of communication and sociality itself. Otherwise, political expression merely increases the value generated and unequally distributed by capitalist networks.
An important part of Dean’s argument is that democracy operates within capitalism not so much as a series of ideals or as a political structure but as a kind of “drive” that can be exploited. The more complex this network becomes, the more effective it is at channeling political expression into a repetitive loop. Diabolically, the “democratic drive” is used to divert us from democratic politics".  
From Democatix, January 17, 2018 Curated by Becket Mingwen

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Monday, 20 February 2017

I'll have my computer talk to you or my 21 st century bicycle


1984" Apple Macintosh commercial

In 1984, Riddley Scott directed a big-budget ($900,000) television commercial, "1984", to launch Apple's Macintosh computer.[Scott filmed the advertisement in England for about $370,000; which was given a showcase airing in the US on 22 January 1984, during Super Bowl XVIII, alongside screenings in cinemas.[ Some consider this advertisement a "watershed event" in advertising and a "masterpiece". Advertising Age placed it top of its list of the 50 greatest commercials


Steve Jobs presenting the first Mac in 1984
January 24, 1984: Apple founder Steve Jobs presented the first Macintosh computer. The Macintosh 128K.




Macintosh 1984 Promotional Video - with Bill Gates.
This is an edited version of a promotional video produced by Apple Computer in 1984 to launch the Mac. Surprisingly, Steve Jobs does NOT make an appearance in this video. It is BILL GATES that we see extolling the virtues and future of the Mac.



1981 Nightline interview with Steve Jobs
Ted Koppel, Bettina Gregory, and Ken Kashiwahara present news stories from 1981 on the relevancy of computers in every day life and how they will affect our future. Included are interviews with Apple Computer Chairman Steve Jobs and writer David Burnham.


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